With fintechs and aggressive direct-to-consumer lenders targeting your members, home equity is no longer just a product, it’s a battleground for member retention. If your credit union takes days to process a HELOC while competitors do it in minutes, you are losing loans you should be winning. Join Blend as we break down how leading credit unions are modernizing their home equity workflows to deliver instant decisions, slash operational costs, and protect their portfolios.

What you will learn:

  • The 5-Minute Benchmark: How seamless tech integrations allow you to deliver firm, personalized offers to members in under five minutes.
  • Eliminating Member Drop-off: Why intuitive, self-service applications dramatically outperform traditional, fragmented loan workflows.
  • The Modern Tech Stack: How combining automated decisioning and digital closings removes the burden from your back-office staff.
  • Live Proof: A real-time, step-by-step look at a frictionless digital home equity journey in action.

Blend logo

The future is shaped by those who move quickly, stay ahead of customer needs, and outpace the competition—we’re the partner that makes it happen. We help banks, credit unions, IMBs, and mortgage servicers turn market shifts into opportunities, putting ROI on repeat with our intuitive digital origination platform. Blend is more than a POS—from simplifying workflows to maximizing retention, we empower our clients to grow faster while enhancing the customer experience. We bring the best of technology, innovation, and seamless integrations to help them lead in a fast-moving market.


Notes: 

  1. This session will be interactive so come with your questions.
  2. Open to anyone.
  3. Session will be recorded.
  4. By registering for this event, you submit your information to the webinar organizer and sponsor, who will use it to communicate with you regarding this event and their other services.

Event Type

  • Webinar

Dates

July 9, 2026

Event Time

2:00 pm - 3:00 pm

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Speakers

Niko Pavlou

Product Marketing Manager,
Blend

Natasha Kapoor

Sales Engineer,
Blend