Many credit unions feel pressured to follow big banks and fintechs into the world of native mortgage apps. But does that investment really align with member expectations or your available resources? Research shows that most borrowers bypass the app store entirely, favoring flexible, mobile-friendly web portals that deliver convenience without the download.
For credit unions focused on building lifelong member relationships, the right digital strategy isn’t about flashy apps, it’s about removing friction, meeting members where they are and supporting their financial journey every step of the way.
In this practical, data-backed session, we’ll unpack:
- Why app fatigue is growing and how it impacts mortgage lending
- What the data actually says about digital preferences in the mortgage process
- How member expectations vary by age and homebuying experience
- How credit unions can deliver a modern, personalized lending experience that strengthens long-term member relationships without the high costs and complexity of native apps
If your credit union is exploring ways to improve the mortgage experience while staying true to your member-first mission, this session is for you.
Cloudvirga is a leading provider of digital point-of-sale platforms designed to engage members and increase lending efficiency. Its modular solutions help credit unions and other lenders streamline the loan process, improve accuracy, and scale operations without sacrificing the human touch. Cloudvirga is a subsidiary of Stewart Information Services Corporation (NYSE: STC), a customer-focused, global title insurance and real estate services company.
Notes:
- This session will be interactive so come with your questions.
- Open to anyone.
- Session will be recorded.
- By registering for this event, you submit your information to the webinar organizer and sponsor, who will use it to communicate with you regarding this event and their other services.
Speakers
Carissa Orozco
Jessica Evett
Christine Stern
