Winning Hispanic Homebuyers: A Growth Strategy for Credit Unions

Hispanic homebuyers are driving the next chapter of mortgage growth, and credit unions are well-positioned to earn their trust through education, community engagement, and member-focused service. In this ACUMA Inside Track Webinar sponsored by Polygon Research, Lyubomira “Val” Buresch, Founder & CEO of Polygon Research, will host a conversation with Jaimie Smeraski, Vice President of National Programs and Research at NAHREP, on what today’s housing and mortgage trends mean for credit unions looking to grow in a changing market.

Drawing on findings from NAHREP’s 2025 State of Hispanic Homeownership Report and State of Hispanic Wealth Report, along with market intelligence developed in collaboration with Polygon Research, this session will combine data-driven insight with firsthand perspectives from top agents, mortgage originators, and Latino families to help credit unions better understand opportunity, identify barriers, strengthen outreach, and support sustainable homeownership. Attendees will gain a practical perspective on the mortgage needs, financial behaviors, and wealth-building priorities shaping Hispanic homebuying today, and walk away with actionable ideas for serving this market more effectively while deepening long-term member relationships.

Who Should Attend: This webinar is designed for credit union leaders who want to grow mortgage relationships, better understand the Hispanic homebuyer opportunity, and strengthen long-term member engagement. Recommended attendees include mortgage lending executives, real estate lending leaders, heads of member growth, chief lending officers, mortgage production managers, secondary and product strategy leaders, and business development professionals focused on purchase lending. It will also be valuable for marketing leaders, community development and financial education teams, and executives responsible for outreach, segmentation, and growth strategy in Hispanic and emerging markets.

Polygon Research delivers end-to-end mortgage market intelligence—from loan-level analytics to education—built on housing finance data. We unify growth, fair lending, and risk into a single analytical framework, so that institutions can move beyond fragmented reporting to true market insight. Our interactive dashboards and training programs equip teams to analyze, compete, and comply with confidence. It’s not just access to data—it’s mastery of it.

Sponsor Video.

Notes: 

1. This session will be interactive so come with your questions.
2. Open to anyone.
3. Session will be recorded.
4. By registering for this event, you submit your information to the webinar organizer and sponsor, who will use it to communicate with you regarding this event and their other services.