Capturing the Attention – and Trust – of Younger Homebuyers

The financial market is always changing, but emerging generations have difficulty distinguishing between credit unions, banks, and other lenders. When it comes to home mortgages, most don’t understand and are fearful of the process, knowing little about credit unions’ natural advantages to help first-time homebuyers achieve their personal financial goals. Education, outreach, and sensitivity to personal needs are just a few of the secrets to successfully serving Millennials, Gen Z, and the next cohort to come along. Join ACUMA President Peter Benjamin, CMB, and podcast guest Kristin Messerli, cofounder and executive director of FirstHome IQ , in a deep dive that explores how to successfully reach and better serve up-and-coming homebuyers. Sponsored by National MI.