Capturing the Mind of the Member and the Marketplace

Succeeding in any enterprise turns on your ability to understand the minds of your constituents. In credit union mortgage lending, your constituency starts with borrowers but stretches to include the Realtors you work with and the institutions you compete with to serve your members best. That quickly becomes a busy field of play, and ACUMA President Peter Benjamin, CMB, puts his head together with Mike Ferraro, President of Mortgage Markets CUSO, to compare notes and strategies to maximize credit union advantages while minimizing competitive threats. Sponsored by FirstClose.