How Servant Leadership Keeps Credit Unions Relevant

We get candid about the industry reality: big banks and brokers wield sophisticated tech stacks and aggressive pipelines. Credit unions can compete by pairing CRMs and automation with the one advantage others can’t clone: deep relationships. Andrew explains why he doesn’t “chase leads,” he “chases relationships,” and how a timely phone call, clear expectations, and proactive guidance turn rate shoppers into lifelong members. Along the way, we talk about hiring entrepreneurial spirits and wrapping them in a supportive framework, building a culture where challenge is welcomed, and sending daily leadership insights to every chair so the whole team leads.

If you care about credit union leadership, mortgage member experience, and sustainable growth, this conversation offers a roadmap: model the culture you want, modernize your technology without losing the human touch, and make consistency your brand. You’ll walk away with actionable ideas to strengthen service, increase referrals, and keep your credit union at the center of your members’ financial lives.

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