Sales is Not a Dirty Word

Credit union real estate lenders too often suffer heartburn over being called “salespeople,” especially in light of serving their members, according to Dr. Bruce Lund, founder, and director of The 90-Day Sales Manager. But supporting the demand for services drives the need to occupy the sales niche when courting professional partner firms to help the credit union and its members achieve their goals. Join Dr. Bruce Lund, Homebot’s Nicole Herrick, and ACUMA President Peter Benjamin, CMB, as they discuss strategies to stimulate sales staff, and create “solo-preneurs” to operate within the credit union philosophy to create the right partner relationships and repeatedly beat the competition. It’s time for “The Great Reset.” Is your sales staff ready? Sponsored by Homebot.