Session Description:
Credit unions are uniquely positioned to serve their members with personalized, mission-driven lending—but in today’s competitive landscape, leveraging data is essential to stay ahead. Whether you’re just beginning to explore data or already using it to guide strategic decisions, this session will help you unlock new ways to drive lending performance and member value. With the right data strategy, credit unions can enhance operational efficiency, improve member experiences, and grow sustainably.
Join us to explore real-world use cases tailored to credit unions of all sizes and data maturity levels. You’ll walk away with actionable insights to:
- Attract and convert more qualified members
- Reduce pricing concessions while staying competitive
- Expand your lending footprint and market share
- Improve margin management and execution options
- And more!
This session is designed for lending leaders, data analysts, and credit union executives looking to turn data into a strategic asset—no matter where you are on your data journey.
Brennan O’Connell
Director of Data Solutions
Optimal Blue
Optimal Blue effectively bridges the primary and secondary mortgage markets to deliver the industry’s only end-to-end capital markets platform. The company helps credit unions of all sizes and scopes deliver premier experiences to members pursuing the dream of homeownership. Through innovative technology, a network of interconnectivity, rich data insights, and expertise gathered over more than 20 years, Optimal Blue is an experienced partner that, in any market environment, allows credit unions to optimize their advantage from pricing accuracy to margin protection, and every step in between. To learn more, visit OptimalBlue.com.