New Logo Represents Best of ACUMA

By Bob Dorsa

As the American Credit Union Mortgage Association celebrates our 20th anniversary in 2016, we give affirmation to our place in the industry by introducing our new ACUMA logo.

The new logo represents strength, knowledge, even sophistication—all of the things we are to credit unions. It’s fresh and contemporary, just like ACUMA.

Notice the “roof” over our name in the logo. It is a symbol of the American dream of homeownership.

The strong, vibrant colors of the logo demonstrate our determination to help CUs in the mortgage business. We are an advocate for you, but not a lobbyist. We are also here to provide networking and education opportunities—giving you and your credit union access to the latest information and the most knowledgeable experts in the mortgage industry.

And the text we use with the logo, “Experience the Difference,” suggests that our organization is unlike any other while giving a nod to the credit union difference, too.

Further, we feel the logo suggests confidence in mortgage lending—for our organization and its goals, as well as for the credit union system. We look forward to continuing to advance these goals in the future.

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Bob Dorsa is the president of the American Credit Union Mortgage Association (ACUMA).

You can reach him at bob.dorsa@acuma.org and (877) 442-2862.