About Sales Boomerang
Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang’s notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang’s employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos – No Borrower Left Behind™.
Housing Finance in a Changed Washington: What to Expect
Tuesday, April 20 at 3pm central time
Description: Join ACUMA President Tracy Ashfield and veteran DC credit union advocate John McKechnie for a wide-ranging look at how credit unions can successfully navigate an evolving housing finance landscape. Capitol Hill and financial regulators are resetting rules for the mortgage market, and this thought-provoking session help you make sense of the trends, politics and personalities that shape the way your credit union serves your member lending needs, now and into the future.
Notes:
1. This session will be interactive so come with your questions.
2. Open and free to ACUMA members only
3. Session not recorded
4. Attendance will be approved.
5. By registering for this event, you submit your information to the webinar organizer and sponsor, who will use it to communicate with you regarding this event and their other services.
Speakers
John McKechnie
Senior Partner, Total Spectrum
John McKechnie serves as Senior Partner for Total Spectrum, having been with the firm since 2011. He represents a variety of credit union and financial services providers on Capitol Hill. Previously, he spent five years in government as a presidential appointee at the National Credit Union Administration (NCUA), where he served under three chairmen as Director of Public and Congressional Affairs. McKechnie’s career in the credit union industry began in 1987 as the Director of Political Action with the Credit Union National Association. It culminated in a four-year stint as CUNA’s chief federal lobbyist, heading up its federal legislative and political advocacy. Among the highlights of his tenure at CUNA was his role in creating the nationwide grassroots campaign that created the momentum for passage of the landmark 1998 credit union membership legislation.
McKechnie is a frequent speaker at conferences and financial institution planning sessions, and is a contributor to national publications such as Bloomberg, the Wall Street Journal, Credit Union Journal and Credit Union Times. More recently, the Credit Union Times recognized McKechnie as one of the “CUTimes25,” a ranking of credit union movement leaders who have been most influential over the past quarter century. He is a 1983 graduate of Loyola College in Maryland.
Tracy J. Ashfield
President @ACUMA
Tracy Ashfield is the President of the American Credit Union Mortgage Association (ACUMA), an organization with which she has had close ties for 20 years. Ashfield has worked as a consultant and subject matter expert with ACUMA since 2000. In that time, working with founder and former president Bob Dorsa, she has helped the non-profit grow from a handful of members to an organization with more than 400 mortgage-lending credit union leaders. In that same time, credit unions have seen their market share grow from 2% to nearly 9%. And ACUMA is now the premiere education and networking association for credit unions that are serious about mortgage lending. During her years with the association, Ashfield has been the curator of ACUMA’s event programming, bringing relevant and timely educational content to the growing list of members. Ashfield is a well-known figure in credit unions with nearly 30 years in mortgage banking leadership roles at numerous mortgage banking firms.
